Targeted Leaflet Distribution

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Targeted Leaflet Distribution

Leaflet advertising is one of the most powerful, effective, and affordable ways to convey your message directly to your target audience. As a marketing strategy, leaflet distribution marketing has one of the highest visibility rates of all marketing channels with over 48% of the audience responding to leaflet advertisements.

The rate of response even goes up when leaflet distribution campaigns are done with proper demographic profiling and audience targeting. Targeted Leaflet Distribution, if planned correctly, works with many B2B companies, big or small, local or national, and delivers a better response rate and a stronger return on investment.

With All Homes Demographic Profiling service, you can now easily target your audience based on various audience types. We help you find the right audience who are more likely to engage and respond to your direct mail marketing strategy, whatever your industry and whatever your business size.

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Considering Demographic Targeting as a part of your Leaflet Distribution marketing strategy can help reduce cost, increase campaign speed, increase your campaign efficiency and help to achieve your business goal better. Also with Targeted Leaflet Distribution, you can achieve measurable results from your ideal target audience. All you need is to contact us and one of our Sales Experts will take you through the entire process.

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Planning a non-targeted leaflet distribution campaign is like sailing in an ocean with no direction of the way to the destination. A campaign without a target audience means you have no data to analyze if you are marketing to the right people, or even in the right area, leading to wastage of money on leaflets and other door drop media that are posted through the doors of many people that your services are not relevant to.

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Introducing All Homes Demographic Profiling to your Leaflet Distribution campaign, your messages are dropped straight into the letterbox of people that are statistically most likely to need your products or services. This improves return on investment from your leaflet campaigns, grows your brand awareness and customer acquisition, and reduces wastage. We provide a detailed report after the completion of each campaign that you can also use to analyze and learn to influence future marketing strategies and refine your advertising goals.

Eircode Mapping / Targeting by Postcodes

With Eircode Mapping, you can have a detailed study of any specified area on a map. Best suited for companies like construction, engineering, government bodies, County & City Councils, Politicians, and Political Parties, Eircode Mapping provides a detailed study on the total number of houses, apartments, businesses, or holiday homes within a specified area.

With access to over 2 million households across Ireland, All Homes has the ability to build up a Leaflet Distribution Strategy by Eircode/postcode. At All Homes, we have a team of Profiling Experts who can help you to extract all Eircodes within a specified study area on a map and provide you with detailed information on properties that are vacant or under construction, along with an exact count of a total number of independent houses, apartments, businesses, or holiday homes within the specified area, helping you precisely plan your Leaflet Campaign and implement a distribution based on these numbers.

Click here to see an example of an Eircode Map done by All Homes.

Targeting by Audience Groups

With over 20 years of experience combined with all the data collected over the years, we were able to segment the entire population into different audience groups made on the basis of their age, income, education, children count, property type, and many other factors.

Below are the full selection of audience groups and subgroups for you to choose from to cover the audience profile best suited for your business.

Targeted Leaflet Distribution